Jason Khoo
CEO of Zupo and Entrepreneur
Who is Jason Khoo?
Jason Khoo is the Founder and CEO of Zupo, an award-winning AI visibility & SEO agency, and a leading voice on adapting businesses to the evolving search landscape. With deep expertise in Search Engine Optimization and Thought Leadership, Jason has expanded into Generative Engine Optimization (GEO) and AI Visibility, helping brands optimize for Google, ChatGPT, Perplexity and beyond.
Keynote Speaker
Jason delivers talks worldwide on AI Visibility and the future of search, including Entrepreneur Organization chapters in New York and Orange County, DigiMarCon, TAAN Worldwide in Paris, Content Marketing Engineered with Wendy Covey, IoT Marketing Virtual Summit, and AI for Marketers Virtual Summit.
Contributor and Thought Leader
Jason regularly contributes to top publications on entrepreneurship, AI Visibility, SEO, and brand thought leadership. His writing appears in Forbes, Entrepreneur, and SUCCESS Magazine.
Community Builder
Jason regularly hosts events with fellow Entrepreneurs and Marketers. These include Happy Hours and Monthly Dinners to bring fellow professionals to connect and build relationships.
Speaking Events
Jason Khoo is a leading AI and SEO keynote speaker, helping organizations understand how search is changing and what it takes to stay visible.
In addition to in-person keynotes, Jason’s virtual talks are highly interactive, practical sessions that give audiences clear playbooks they can act on immediately.
Here is a selection of some of his topics:
Your Brand vs the AI Feed | MY EO (OC)
Live EO Orange County talk where Jason Khoo breaks down AI visibility, GEO, and how SEO must evolve so brands appear in LLM answers.
AI Visibility: The Future of Search OptimizatioN
Interview with Wendy Covey and SEO expert Jason Khoo on boosting AI visibility and getting your brand into LLM search results.
Your Brand vs. The AI Feed: How to Win in ChatGPT, Perplexity, and Google AI
Summit of Things 2025 session where Jason Khoo unpacks AI visibility and how brands can win the AI feed in ChatGPT, Perplexity, and Google AI.
Founder and CEO of Zupo
Recognition & Features
Jason is the Founder and CEO of Zupo which is an award winning SEO company specialized in B2B and Professional Services clients. Zupo offers full service SEO engagements paired with powerful Digital Thought Leadership campaigns.
His career started freelancing in SEO back in college and upon graduating co-founded a full service marketing agency serving Veterinarians and Dentists across North America. The agency has since been sold and Zupo is now Jason’s sole focus.
In his personal life, Jason enjoys multiple cups of tea a day, hiding away on weekends, catching up on reading, and rewatching The Simpsons for the 20th time.
